No matter what kind of insurance we’re talking about, it’s no secret that rates tend to creep up year after year. The increases may be small, but eventually they add up. Professional liability insurance is one of the top three yearly expenses for small firms, therefore, it’s important to make sure you’re not overpaying. But, how do you know when you should be looking elsewhere for professional liability coverage?


It’s Been Awhile Since You’ve Shopped

As much as we would all like to believe that loyalty to our insurance companies will be rewarded with low rates, that’s often not the case.  A common mistake many people make is thinking their price is fair simply because their rates haven’t gone up year over year. Competition in the insurance market can fluctuate dramatically, sometimes leading to lower rates across the board. When this happens, you don’t want to miss the boat. If you go several years without looking at other pricing, you may never realize there are companies willing to offer you the same coverage at a much lower rate.


You Haven’t Compared Policies in Awhile

Shopping for insurance isn’t always just about price. It’s also a very effective way to find out the differences in coverage options between companies. Most professional liability policies are fairly similar, but there are some small differences. You might get a quote from a company for matching limits and deductible, however the extensions of coverage could be very different.

Most companies will offer additional coverage limits for things like disciplinary defense and defendant reimbursement and those can often vary significantly. If you don’t get quotes from other companies occasionally, it’s hard to know how your policy stacks up against the rest.


You’ve Started a New Practice Area

Areas of practice are one of the biggest factors in premium cost. If your firm is starting to take on clients in new areas, your premium may fluctuate as a result. It never hurts to ask your current provider how your rate could change based on changes at your firm.

Another thing to keep in mind is that every company evaluates risk differently. If you receive a competitive estimate from another insurance company, it may be because they view your practice as less of a risk to insure than your current provider does, therefore, resulting in a lower premium. A great way to save on premium is to do some ground work to make sure you’re insured with the company that views your company most favorably.


You’ve Had a Change in Annual Revenue

Annual revenue is the one factor that has the most significant impact on price for a small to mid-size accounting firm. It should be a red flag if your revenue decreases and your premium doesn’t decrease as a result. By the same token if revenue increases and premium goes up dramatically it’s not a bad idea to make sure the increase isn’t unreasonable compared to what other companies are offering.


 You’ve Had a Claim

It’s no secret that reporting a claim can send your rates through the roof. The good news is, just because you have a claim doesn’t mean you can’t shop for better rates.

Although it may be easier to cut your losses and renew, some companies will still quote your firm and often offer a more competitive price than the carrier that is covering your claim. This is especially true if you haven’t shopped for several years since you reported your claim.

Your current company has much less of an incentive to lower your rate or offer you a competitive renewal quote once you’ve had a claim. But, other carriers may be much more interested in your business.


The bottom line is there’s very little downside to pricing your professional liability insurance. It does take time and effort, but with increased competition in the marketplace there are more options than ever for you to save on coverage. Even though there’s no guarantee you’ll find a better premium out there, at the very least you’ll have peace of mind knowing that the rate you’re getting is fair.